Big dictionary of business and management. 2014.
Marketing myopia — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Myopia — Kurzsichtigkeit im Marketing; Ausrichtung der Marketingaktivitäten an kurzfristigen Kundenwünschen. Längerfristigen Bedarfs und Marktentwicklungen werden dabei ignoriert … Lexikon der Economics
marketing myopia — /ˌmɑ:kɪtɪŋ maɪ əυpiə/ noun a problem which occurs when a business is ‘short sighted’ and only views the world from its own perspective, and fails to see the point of view of the customer … Marketing dictionary in english
Myopia (disambiguation) — Myopia is a refractive defect of the eye. Myopia may also refer to: Alcohol myopia, a cognitive physiological theory Marketing myopia, a concept in strategic management Myopia Hunt Club, a foxhunting and private country club Myopia (band), a… … Wikipedia
Marketing Planung — Die Artikel Strategisches Management, Strategie (Wirtschaft) und Strategische Planung (Account Planning) überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion … Deutsch Wikipedia
Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… … Wikipedia
Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia
Strategische Marketing-Planung — Die Artikel Strategisches Management, Strategie (Wirtschaft) und Strategische Planung (Account Planning) überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion … Deutsch Wikipedia
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
